Amy Abatangle

Just finished the preliminary design for a new brand identity project for genealogy aggregator yCurious. It’s at the black-and-white stage. I’ll be adding color and a tagline next.

I had the idea for the abstract dot curve in my mind when I began. I was thinking about using a spiral shape with dots increasing in size to suggest the idea of moving from the past to the future. I wanted to do something less literal than a family tree to suggest genealogy and the relationship of past and present.

I also wanted to have a strong contrast between the “y” letterform and the word “curious” to make the logo readable, even in black-and-white. I didn’t feel like a color contrast was enough.

This is the end result.