Amy Abatangle

I recently completed another client project using WordPress. Due to the timeline and the client’s budget, I chose to source a freeware theme rather than create something from scratch. After scouting around, I came across CorporateMag, a slick but appropriate theme from WP Junction.

I spent some time modifying the theme to work for my needs, including removing the image carousel and changing the way that posts are displayed on the main page of the site. The way that the plugins were included was a bit wonky, but I think I’ve massage the theme sufficiently to produce a nice result. Just waiting to pour in the content once the client is ready.

I’ve found that modifying existing themes can take almost as much time as designing one from scratch. Sourcing attractive, professional and original themes can be difficult, and the quality of free themes is highly variable. There can be hidden pitfalls, especially with the implementation of sidebar widgets which is broken as often as not.

Here are a few questions to ask when deciding whether to modify or build:

• Does the client have existing imagery or a strong brand? Look for templates that are color rather than image-based or consider creating your own.
• How design-oriented is the project? If design is as important as content, consider working from scratch. You may need just as much time to source one or more options than you would to present a couple of variations on a theme of your own for your client to choose from.
• Does the design have to be absolutely unique? If your client has a problem with any other site using the same template, you’re better off starting with a clean slate rather than trying to strip down an existing template.

Regardless of your client’s preferences, it’s a nice exercise to review themes by other designers. There are some amazing free themes out there for implementation or just inspiration.