ABOUT ME

I've been working in online strategy and operations for Silicon Valley companies since 1995. I'm now working exclusively as a freelance consultant on both creative and technical projects. This site is my virtual business card and showcase for personal, professional and volunteer efforts.

MOUSE FOR HIRE

I'm always looking for new opportunities to share my expertise and broaden my scope. I find that the best way to learn is by doing, and there's always something new to learn. I hope I can bring my curiosity and drive to your next project.

Before & After: SCBMC Newsletter

Here’s an example of a current volunteer project. I produce the monthly newsletter for a local mothers’ club of which I am a member. The newsletter runs between 20 and 28 pages and circulates to 900+ women in both digital and print format. I took over in October of 2007 and will end my run in September of this year.

BEFORE: April 2007

BEFORE: SCBMC Newsletter Front PageBEFORE: SCBMC April 2007 Services Page

My design goal was to, in a word, simplify. The newsletter had been produced in black & white for print and spot color for the PDF format. I designed around our printing constraints; namely, the newsletter is printed on 11×17 copy paper by a repro shop, folded in half and mailed. I chose to eliminate spot color (since it wasn’t reproduced in print) and instead use screens. I reined in the clip art, stuck to a couple of fonts, and focused on making information easy to locate by keeping sections consistent and page layout as clean as possible.

AFTER: April 2008

AFTER: SCBMC Newsletter April 2008AFTER: SCBMC April 2008

Before this project, I hadn’t worked in print since I published an undergraduate literary magazine using Pagemaker in 1993. Adobe InDesign is wonderful to use, and I’m enjoying learning the flexibility of the application.

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