Just finished the preliminary design for a new brand identity project for genealogy aggregator yCurious. It’s at the black-and-white stage. I’ll be adding color and a tagline next.
I had the idea for the abstract dot curve in my mind when I began. I was thinking about using a spiral shape with dots increasing in size to suggest the idea of moving from the past to the future. I wanted to do something less literal than a family tree to suggest genealogy and the relationship of past and present.
I also wanted to have a strong contrast between the “y” letterform and the word “curious” to make the logo readable, even in black-and-white. I didn’t feel like a color contrast was enough.
This is the end result.

I just completed a website redesign for a new TV show, Cupid’s Kitchen, that is being pitched to a variety of entertainment networks. I moved the site from flat HTML to WordPress to make it more functional for the show’s producers, giving them the ability to update it themselves. I adapted an existing WordPress theme, Feed Me, Seymour. I designed the logo which I paired with a stock illustration and a new tagline that I wrote for the show.
Before:

After:

Posted on 19 February 2010 Comments Off
Tags: Build, Design
Just finished mock-ups for a couple of content aggregators, All My Horoscopes and Scary Paranormal Videos. Both are just at the Photoshop stage, but I thought it might be interesting to share them early in the design process.


I will have to do the CSS and image slicing once more of the content is finalized, but it’s fun to already have a sense of what the sites are going to look like. It was also fun to work on such disparate sites right after each other. The feel couldn’t be more different. :)
I admit that I’ve spent entirely too much time on Facebook over the past year, but I’ve finally found a way to turn that to my advantage. I just finished a couple of contract jobs for Facebook app companies; one is a gaming outfit, and the other is a gift-sharing application provider. I did some creative copywriting for both of them. It was fun, but very challenging. Trying to write punchy, concise, attention-grabbing content without sounding repetitive is difficult. I enjoyed the process and am looking forward to more (paid) social media work in the future.

I’ve been working on a number of creative projects recently. In addition to my amigurumi crochet blog and store, I have also started selling jewelry that I’ve been making. I started making jewelry when I was in junior high and high school, then set it aside until about 2003 when I began making a few items for myself and for friends. I recently picked up the hobby again and am greatly enjoying it.
My line, Left Bank, is carried by Coupa Cosas in Palo Alto, CA and Renegade Handmade in Chicago. It’s a fun mix of vintage and modern elements. You can see my portfolio on my blog.